Alphabet Rides Advertising Strength to New
Bloomington PantagraphAlphabet Rides Advertising Strength to New HighsBloomington PantagraphAdvertising comprised the bulk of Google's revenue, as usual, rising 18.8% year over year, to $21.411 billion. Within that, ad revenue from Google sites rose 21.5%, to $17.403 billion, with the largest contributor being healthy growth from mobile search.Alphabet Earnings Up as Ads Surge on YouTube and Mobile DevicesFortuneOnce again, Alphabet made a lot of money on Google advertising and this time Wall Street is thrilledQuartzGoogle's search for non-ad revenue puts spotlight on cloud, PixelReutersThe Straits Times -TheStreet.com -Silicon UKall 381 news articles »
Posted on 28 April 2017 | 5:29 pm
The "Fearless Girl" statue netted
Marketplace.orgThe "Fearless Girl" statue netted $7.4 million in free advertisingMarketplace.orgTurns out, the "Fearless Girl" statue is not just a feminist symbol, it's also generated millions in free advertising for the financial firm that commissioned it. Apex Marketing crunched the numbers and found that since State Street Global Advisors ...and more »
Posted on 28 April 2017 | 12:11 pm
Walsh New Business Manager at PM Advertising
Walsh New Business Manager at PM AdvertisingBloodHorse.com (press release) (registration) (blog)PM Advertising announced today the hiring of Caroline Walsh as business manager of the Lexington, Ky., agency. In this newly-created role, Walsh will work closely with PM's management team in the areas of new business development, project management ...
Posted on 28 April 2017 | 11:38 am
Blockchain Tracker: Blockchain's Role In
PYMNTS.comBlockchain Tracker: Blockchain's Role In Digital AdvertisingPYMNTS.comOn the tip of everyone's tongue in the digital advertising arena is blockchain technology. Just as recent as this January, ethereum-based blockchain technology company adChain partnered up with decentralized application studio ConsenSys with the goal ...and more »
Posted on 28 April 2017 | 8:01 am
'I'm just wired differently': Why
'I'm just wired differently': Why advertising seems to have so many ...DigidayGrowing up, Rich Silverstein had a tough time. The ad legend, who is co-chairman and partner at Goodby Silverstein and Partners, struggled through most of his ...and more »
Posted on 27 April 2017 | 9:03 pm
SPONSOR MESSAGE: Guide To Social Advertising
Social advertising challenges a brand to think differently about both social engagement and advertising. It requires marketers to appeal to the prospect in new ways. This Grande Guide from Oracle Eloqua is about advertising in the social media sphere- what ...
Posted on 27 August 2015 | 4:51 am
More Advertising Opportunities Come to
On Thursday, Growmobile — Perion’s social and mobile marketing division — announced the support of Instagram advertising through its mobile user acquisition platform. Growmobile was one of the first Facebook Marketing Partners to receive early access ...
Posted on 27 August 2015 | 3:11 am
AT&T Tries Injecting Extra Online
Users browsing the web through one of AT&T's WiFi hotspots recently may have noticed a few extra ads online. The company was using its WiFi service to inject ads on top of those that websites already run, according to Stanford University computer science ...
Posted on 27 August 2015 | 2:50 am
BuzzFeed in first global advertising deal
Deal, worth tens of millions of dollars, will give WPP agencies and clients unprecedented access to the digital news organisation BuzzFeed has entered the big leagues of advertising, striking its first global agency deal with Sir Martin Sorrell’s WPP ...
Posted on 27 August 2015 | 2:14 am
UK's Advertising Authority Brings Down Its
The Advertising Standards Authority (ASA), the UK's independent regulator for advertising across all media, has recently taken an interesting stance on some F2P tactics when it ruled that the way some F2P games directly pressure children to make in-game ...
Posted on 27 August 2015 | 2:04 am