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Posted on 26 February 2018 | 3:48 am
Are Degrading, Sexist Advertising Campaigns
Are Degrading, Sexist Advertising Campaigns Going Out of Style?The Fashion Law (blog)International lawmakers and watchdogs, alike, are increasingly paying attention to ad campaigns. The British Advertising Standards Authority has long – and very notoriously – slapped the hands of fashion brands – including Saint Laurent, Miu Miu, Marc ...
Posted on 26 February 2018 | 3:04 am
Innity launches publisher-led programmatic
Marketing InteractiveInnity launches publisher-led programmatic advertising marketplaceMarketing InteractiveAccording to Phang Chee Leong, CEO and co-founder, Innity, the introduction of a “truly premium programmatic offering” allows advertisers to have more control and ease of access while benefiting from Innity's custom ad products, premium publisher ...Malaysia's first publisher co-op goes live as publishers come together for better transparencyThe Drumall 2 news articles »
Posted on 25 February 2018 | 7:28 pm
P&G cuts advertising spend by another $400m
P&G cuts advertising spend by another $400mWarcBOCA RATON, FA: Procter & Gamble (P&G) intends to cut its advertising agency and production costs by a further $400m by the end of its fiscal year on June 30, 2021. That is according to David Taylor, the FMCG company's Chairman and CEO, who was ...
Posted on 25 February 2018 | 4:07 pm
Advertising in the digital age: why
TNWAdvertising in the digital age: why online-first is the futureTNWWhile internet video continues to grow its coverage, television advertising is losing ground. Young people no longer watch TV as they turn to YouTube, Netflix, and other sources. As such, advertisers are actively transferring budgets from TV to digital ...
Posted on 25 February 2018 | 3:42 pm
SPONSOR MESSAGE: Guide To Social Advertising
Social advertising challenges a brand to think differently about both social engagement and advertising. It requires marketers to appeal to the prospect in new ways. This Grande Guide from Oracle Eloqua is about advertising in the social media sphere- what ...
Posted on 27 August 2015 | 4:51 am
More Advertising Opportunities Come to
On Thursday, Growmobile — Perion’s social and mobile marketing division — announced the support of Instagram advertising through its mobile user acquisition platform. Growmobile was one of the first Facebook Marketing Partners to receive early access ...
Posted on 27 August 2015 | 3:11 am
AT&T Tries Injecting Extra Online
Users browsing the web through one of AT&T's WiFi hotspots recently may have noticed a few extra ads online. The company was using its WiFi service to inject ads on top of those that websites already run, according to Stanford University computer science ...
Posted on 27 August 2015 | 2:50 am
BuzzFeed in first global advertising deal
Deal, worth tens of millions of dollars, will give WPP agencies and clients unprecedented access to the digital news organisation BuzzFeed has entered the big leagues of advertising, striking its first global agency deal with Sir Martin Sorrell’s WPP ...
Posted on 27 August 2015 | 2:14 am
UK's Advertising Authority Brings Down Its
The Advertising Standards Authority (ASA), the UK's independent regulator for advertising across all media, has recently taken an interesting stance on some F2P tactics when it ruled that the way some F2P games directly pressure children to make in-game ...
Posted on 27 August 2015 | 2:04 am