The 2017 Clio Awards Focused On Making The
ForbesThe 2017 Clio Awards Focused On Making The World A Better Place (Yes, With Advertising)ForbesOriginally created in 1959, the Clio Awards have become the biggest night for the advertising industry over the years, and it seems as if with every passing ceremony, the celebration becomes larger and greater, and the submissions (and especially the ...and more »
Posted on 28 September 2017 | 11:03 am
Live Blog: Advertising Week, Day 4 -
AdAge.com (blog)Live Blog: Advertising Week, Day 4AdAge.com (blog)Ad Age editor Brian Braiker will be speaking at something called the TAP conference, which is not Advertising Week, but scheduled cheekily during Advertising Week, near Advertising Week Ground Zero, packed with panels that could easily be at ...
Posted on 28 September 2017 | 7:28 am
Facebook is as dominant in advertising as
CNBCFacebook is as dominant in advertising as IBM was in computing a generation ago, Deutsche Bank saysCNBCFacebook is now as dominant in advertising as IBM was in the corporate technology market a generation ago, according to one Wall Street firm. Deutsche Bank reiterated its buy rating for Facebook shares, predicting the social media giant will report ...and more »
Posted on 28 September 2017 | 5:59 am
VR and AR will be the death of pop-up ads
QuartzVR and AR will be the death of pop-up ads and pre-roll videosQuartz“We've all seen the downward spiral in mobile and web advertising, where advertisers vie to pay as little as possible and reach the largest audience,” Dazin says. “Quality continues to suffer as campaigns driven by the barest metrics, such as clicks ...
Posted on 28 September 2017 | 5:39 am
CMO Today: Advertising Week Day 4; Roku IPO;
Wall Street Journal (subscription)CMO Today: Advertising Week Day 4; Roku IPO; Amazon's NFL Debut; Hugh Hefner DiesWall Street Journal (subscription)Good morning. It's the final day of Advertising Week, so let's make it count. Tweet the official hashtag with reckless abandon! Load up on ad tech swag! Photobomb 2 Chainz at the wrap-up party! But before you go wild, read this bumper version of the ...and more »
Posted on 28 September 2017 | 4:46 am
SPONSOR MESSAGE: Guide To Social Advertising
Social advertising challenges a brand to think differently about both social engagement and advertising. It requires marketers to appeal to the prospect in new ways. This Grande Guide from Oracle Eloqua is about advertising in the social media sphere- what ...
Posted on 27 August 2015 | 4:51 am
More Advertising Opportunities Come to
On Thursday, Growmobile — Perion’s social and mobile marketing division — announced the support of Instagram advertising through its mobile user acquisition platform. Growmobile was one of the first Facebook Marketing Partners to receive early access ...
Posted on 27 August 2015 | 3:11 am
AT&T Tries Injecting Extra Online
Users browsing the web through one of AT&T's WiFi hotspots recently may have noticed a few extra ads online. The company was using its WiFi service to inject ads on top of those that websites already run, according to Stanford University computer science ...
Posted on 27 August 2015 | 2:50 am
BuzzFeed in first global advertising deal
Deal, worth tens of millions of dollars, will give WPP agencies and clients unprecedented access to the digital news organisation BuzzFeed has entered the big leagues of advertising, striking its first global agency deal with Sir Martin Sorrell’s WPP ...
Posted on 27 August 2015 | 2:14 am
UK's Advertising Authority Brings Down Its
The Advertising Standards Authority (ASA), the UK's independent regulator for advertising across all media, has recently taken an interesting stance on some F2P tactics when it ruled that the way some F2P games directly pressure children to make in-game ...
Posted on 27 August 2015 | 2:04 am