How Some of the World's Biggest Brands Are
FortuneHow Some of the World's Biggest Brands Are Fighting Sexism in AdvertisingFortuneLast year, research by conglomerate Unilever laid bare the stereotypes that exist in advertising. Just 3% of ads featured women in a leadership or managerial role. And 40% of women did not identify with their portrayal in advertising spots. Since then ...To get ahead in advertising... ditch 'sexist' commercials: Firms sign up to campaign against dated stereotypes (so ...Daily Mailall 4 news articles »
Posted on 20 June 2017 | 2:48 pm
Burger King's Google Home Whopper stunt just
Business InsiderBurger King's Google Home Whopper stunt just won a big advertising awardBusiness InsiderAfter sneaking into people's homes, Burger King has managed to sneak out with an award at the Cannes Lions, advertising's biggest annual gathering. Back in April, the fast food chain created a sneaky TV spot that served as a hack for Google Home. The ...and more »
Posted on 20 June 2017 | 2:16 pm
GOP and Dem AGs Band Together to Fight ISP
New York MagazineGOP and Dem AGs Band Together to Fight ISP False AdvertisingNew York MagazineAnd federal regulations about broadband speed advertising aren't necessarily a horrible idea! But it's clear from reading the pro-industry group's petition that they're seeking a standardization format that's favorable for telecoms — and unfavorable ...and more »
Posted on 20 June 2017 | 12:54 pm
Snap, Time Warner launch $100M content,
MarketWatchSnap, Time Warner launch $100M content, advertising dealAxiosSnap Inc. and Time Warner announced a two-year content and advertising partnership Monday, reportedly valued around $100 million. Per the agreement, Time Warner will commit to developing and promoting made-for-Snap shows from brands across its ...Time Warner signs $100 million deal with Snap on advertising, showsMarketWatchTime Warner & Snap in Content, Advertising DealWorld ScreenTime Warner Said to Invest $100 Million in Snapchat Shows, AdsBloombergWall Street Journal -Zacks Investment Research -SEC.govall 200 news articles »
Posted on 20 June 2017 | 11:26 am
Berlin government to ban sexist advertising
Deutsche WelleBerlin government to ban sexist advertising on billboardsDeutsche WelleThese include "when physical or psychological exploitation or subjugation, especially of women by men, is explicitly depicted" or when advertising shows "women as hysterical, complicated, needy, nurturing, engaging in housework with great joy, addicted ...Sex in Advertising: Why Berlin Wants to Ban Billboards With 'Weak ...NewsweekBerlin moves to ban sexist billboard advertisingCBC.caBerlin Moves to Ban Scantily-Clad Women From 'Sexist' Advertising BillboardsSputnik Internationalall 8 news articles »
Posted on 20 June 2017 | 10:25 am
SPONSOR MESSAGE: Guide To Social Advertising
Social advertising challenges a brand to think differently about both social engagement and advertising. It requires marketers to appeal to the prospect in new ways. This Grande Guide from Oracle Eloqua is about advertising in the social media sphere- what ...
Posted on 27 August 2015 | 4:51 am
More Advertising Opportunities Come to
On Thursday, Growmobile — Perion’s social and mobile marketing division — announced the support of Instagram advertising through its mobile user acquisition platform. Growmobile was one of the first Facebook Marketing Partners to receive early access ...
Posted on 27 August 2015 | 3:11 am
AT&T Tries Injecting Extra Online
Users browsing the web through one of AT&T's WiFi hotspots recently may have noticed a few extra ads online. The company was using its WiFi service to inject ads on top of those that websites already run, according to Stanford University computer science ...
Posted on 27 August 2015 | 2:50 am
BuzzFeed in first global advertising deal
Deal, worth tens of millions of dollars, will give WPP agencies and clients unprecedented access to the digital news organisation BuzzFeed has entered the big leagues of advertising, striking its first global agency deal with Sir Martin Sorrell’s WPP ...
Posted on 27 August 2015 | 2:14 am
UK's Advertising Authority Brings Down Its
The Advertising Standards Authority (ASA), the UK's independent regulator for advertising across all media, has recently taken an interesting stance on some F2P tactics when it ruled that the way some F2P games directly pressure children to make in-game ...
Posted on 27 August 2015 | 2:04 am