Why Advertising Is a Poor Choice to Tackle
New York TimesWhy Advertising Is a Poor Choice to Tackle the Opioid CrisisNew York TimesBy the time they reach adulthood, Americans are typically exposed to tens of thousands of advertisements promoting substance use, be it beer, cigarettes or more recently cannabis in some locations. Although opioids are not directly advertised to the ...and more »
Posted on 1 November 2017 | 5:35 am
What consulting firms have to solve to win
What consulting firms have to solve to win at advertisingDigidayWPP CEO Martin Sorrell went so far as to blame the trade press for spreading “wildly inaccurate estimates” of the revenue made by the likes of Accenture and Deloitte in advertising. As real as the threat of consultancies is to agencies, there are some ...
Posted on 31 October 2017 | 9:01 pm
Big Media Makes Late Push to Kill
BloombergBig Media Makes Late Push to Kill Advertising Levy in Tax BillBloombergSupporting the lobbying efforts are 15 U.S. senators, including five Republicans, who sent a letter this week to Congressional leaders on both sides of the aisle opposing any measure that would “tax advertising” as part of an overhaul of the tax code.and more »
Posted on 31 October 2017 | 1:43 pm
GOP Sen. Kennedy Fillets Facebook Exec Over
TPMGOP Sen. Kennedy Fillets Facebook Exec Over Advertising Transparency (VIDEO)TPMThat was Sen. John Kennedy (R-LA) to Facebook general counsel Colin Stretch, in a moment that seemed to stretch out to an hour during Tuesday afternoon's Senate Judiciary Committee hearing on Russian election interference on social media. Facebook ...Tech Executives Are Contrite About Election Meddling, but Make Few Promises on Capitol HillNew York TimesFacebook Details Moves To Increase Transparency In Political Advertising On Its PlatformSFistFacebook denies secretly recording users' conversations for targeted advertisingTechSpotTechCrunch -POLITICO.eu -ETBrandEquity.comall 883 news articles »
Posted on 31 October 2017 | 1:42 pm
The Conundrum of Modern Advertising -
EntrepreneurThe Conundrum of Modern Advertising - EntrepreneurEntrepreneurJoin us Nov 9th in Los Angeles for a day of inspiration, networking and hear from Sarah Michelle Gellar, Jon Taffer, Carmen Electra, Apolo Ohno and more.and more »
Posted on 31 October 2017 | 11:12 am
SPONSOR MESSAGE: Guide To Social Advertising
Social advertising challenges a brand to think differently about both social engagement and advertising. It requires marketers to appeal to the prospect in new ways. This Grande Guide from Oracle Eloqua is about advertising in the social media sphere- what ...
Posted on 27 August 2015 | 4:51 am
More Advertising Opportunities Come to
On Thursday, Growmobile — Perion’s social and mobile marketing division — announced the support of Instagram advertising through its mobile user acquisition platform. Growmobile was one of the first Facebook Marketing Partners to receive early access ...
Posted on 27 August 2015 | 3:11 am
AT&T Tries Injecting Extra Online
Users browsing the web through one of AT&T's WiFi hotspots recently may have noticed a few extra ads online. The company was using its WiFi service to inject ads on top of those that websites already run, according to Stanford University computer science ...
Posted on 27 August 2015 | 2:50 am
BuzzFeed in first global advertising deal
Deal, worth tens of millions of dollars, will give WPP agencies and clients unprecedented access to the digital news organisation BuzzFeed has entered the big leagues of advertising, striking its first global agency deal with Sir Martin Sorrell’s WPP ...
Posted on 27 August 2015 | 2:14 am
UK's Advertising Authority Brings Down Its
The Advertising Standards Authority (ASA), the UK's independent regulator for advertising across all media, has recently taken an interesting stance on some F2P tactics when it ruled that the way some F2P games directly pressure children to make in-game ...
Posted on 27 August 2015 | 2:04 am