'Bullshit can work': Advertising's real
Digiday'Bullshit can work': Advertising's real fraud problemDigidayAdvertising has a fraud problem, but it's not the one with bots and non-viewable impressions. Talk to anyone in the industry long enough and they'll tell you about creative director who spends all day on Reddit, the strategist who speaks at conferences ...and more »
Posted on 16 March 2017 | 9:04 pm
Mad Woman in a 'Mad Men'-era, advertising
Miami HeraldMad Woman in a 'Mad Men'-era, advertising agency founder Rose Rice dies at 93Miami HeraldAlong the way, Rice received the Jack Phillips Gold Medal from the state's American Advertising Federation, its highest honor, for her contributions to advertising. She was its 1971 Advertising Personality of the Year. In 1981, she became the first ...
Posted on 16 March 2017 | 3:53 pm
Advertising Law - March 2017 #2 - JD Supra
Advertising Law - March 2017 #2JD Supra (press release)The new rule caused much consternation in the advertising industry, with groups calling it “unprecedented, misguided, counterproductive, and potentially extremely harmful.” After the change in administration, the groups requested that the Commission's ...
Posted on 16 March 2017 | 2:35 pm
iHeartMedia Expands Programmatic Advertising
AdweekiHeartMedia Expands Programmatic Advertising for Stations and PodcastsAdweekRadio is “a tale of two cities,” according to iHeartMedia chairman and CEO Bob Pittman. “There is the consumer side, and then there is what the advertising agency and community thinks of it, and the consumer loves it,” Pittman said. “There has been no ...iHeartMedia Introduces New Audio Digital Data Advertising Product ...Broadway Worldall 5 news articles »
Posted on 16 March 2017 | 1:42 pm
The Guardian has pulled all advertising from
Yahoo FinanceThe Guardian has pulled all advertising from Google in protest after its ads appeared next to 'extremist' contentYahoo FinanceThe Guardian has pulled all its online advertising spend from Google's services after it found some ads for its membership scheme appeared next to extremist content, the newspaper reported. An ad agency acting on behalf of The Guardian ran a ...The Guardian pulls advertising with Google over placement of membership adsTalking New MediaGoogle under fire as government pulls ads over extremist contentThe GuardianGoogle showcases how shorter is sometimes better in digital advertisingThe Globe and MailSoutheast Asia Globeall 18 news articles »
Posted on 16 March 2017 | 11:20 am
SPONSOR MESSAGE: Guide To Social Advertising
Social advertising challenges a brand to think differently about both social engagement and advertising. It requires marketers to appeal to the prospect in new ways. This Grande Guide from Oracle Eloqua is about advertising in the social media sphere- what ...
Posted on 27 August 2015 | 4:51 am
More Advertising Opportunities Come to
On Thursday, Growmobile — Perion’s social and mobile marketing division — announced the support of Instagram advertising through its mobile user acquisition platform. Growmobile was one of the first Facebook Marketing Partners to receive early access ...
Posted on 27 August 2015 | 3:11 am
AT&T Tries Injecting Extra Online
Users browsing the web through one of AT&T's WiFi hotspots recently may have noticed a few extra ads online. The company was using its WiFi service to inject ads on top of those that websites already run, according to Stanford University computer science ...
Posted on 27 August 2015 | 2:50 am
BuzzFeed in first global advertising deal
Deal, worth tens of millions of dollars, will give WPP agencies and clients unprecedented access to the digital news organisation BuzzFeed has entered the big leagues of advertising, striking its first global agency deal with Sir Martin Sorrell’s WPP ...
Posted on 27 August 2015 | 2:14 am
UK's Advertising Authority Brings Down Its
The Advertising Standards Authority (ASA), the UK's independent regulator for advertising across all media, has recently taken an interesting stance on some F2P tactics when it ruled that the way some F2P games directly pressure children to make in-game ...
Posted on 27 August 2015 | 2:04 am